imageVCA’s wholistic approach to brand and product management is illustrated by our comprehensive marketing strategies. We have developed a highly successful range of marketing tools, processes and techniques. These are used to localise all your material for the Australian and New Zealand markets. VCA will then implement them in the relevant channel(s).

The marketing begins long before anything actually arrives in Australia. As soon as the issues of placement have been resolved, the marketing plan is developed. VCA has a reputation for developing and implementing extremely detailed marketing plans, creating awareness of a brand or product and therefore sales. Our plans cover every step of a product’s life in Australia and New Zealand, from customs to the consumer.

Some of the marketing tools VCA employs include:

  • Market Research
  • Promotions
  • Display Advertising
  • Brochures
  • Flyers
  • Product or Brand Launches
  • Point of Sale Material
  • Posters
  • Online Newsletters
  • Redemptions
  • Free Sampling of Food Products
  • Website Development
  • National Pet Shows
  • Online Brand and Product Training Programs

To see more detail on how these marketing tools are used, just click HERE.