MARKET RESEARCH

imageAs a tool, market research provides valuable information. VCA conducts market research at a number of different locations and occasions to gather a reasonable cross sampling of information. This allows VCA to refine the offer and material, increasing its acceptance in the marketplace.

Before a brand or product is imported and launched, market research assists in determining its acceptability. VCA conducts market research at a retail level as well as during trade shows. If it is a food product, this also allows VCA to test to the palatability and overall acceptance of the product. Surveys are then analysed and that information is used to localise and place the product as well as assist in the marketing.