CHANNEL CONTACTS

imageAs a multi channel distributor, VCA is unique in the Australian and New Zealand Animal Health Industry. While many other companies focus solely on one channel, we look at the bigger picture for each brand or product. VCA also uses all three channels to create the ‘push’ in the marketplace. We then support the ‘push’ with the ‘pull’ from the consumer with interest and awareness created by marketing support.

Our proud history in the veterinary channel gives us a strong background and even stronger relationships in this market. Australia and New Zealand both have very stringent standards and regulatory systems. VCA’s sound understanding of the veterinary channel allows us to localise products easily, creating greater opportunity.

In the pet wholesale and retail markets, VCA discovered a need for unique products that were accompanied by effective marketing material. Because the wholesale pet channel does not have a strong national presence, contact was fragmented. VCA has taken the time and effort to create its own national network of contacts. Combining these aspects means that VCA offers the best prospect for success in Australia and New Zealand.

Historically the supermarket channel has been very difficult to break into. However VCA has employed a number of people who have specific experience launching products within supermarkets. Therefore we now deal directly with the major supermarket chain buyers.

VCA’s history with and understanding of all three channels in Australia and New Zealand provides more opportunity for your brand or product.